Every April, Amaze celebrates World Autism Month with our Hoodie Up campaign, an annual campaign aimed at celebrating and uplifting the Autistic community, while promoting understanding, acceptance, and inclusion in society.
We are excited to announce that the theme for 2025 is ‘My Positive Autistic Identity’, and we want you to be at the heart of this celebration!
Support Amaze and pre-order your Hoodie Up merch from our webstore today!
The theme of Hoodie Up 2025: My Positive Autistic Identity is all about celebrating the strength, uniqueness, and pride of being Autistic.
The 2025 campaign focuses on embracing and uplifting the positive aspects of Autistic identity, empowering individuals to fully appreciate and take pride in their experiences. It challenges limiting stereotypes and highlights the incredible skills, perspectives, and joys that come with being Autistic. The campaign encourages everyone to reflect on their own positive Autistic identity, while fostering a community that supports and creates space for Autistic people to confidently be their true selves.
The 2025 design ‘Uniquely Me’ was created by Gabby from Victoria. The design features on Amaze Hoodies and t-shirts and we are absolutely thrilled with how they look!
Hoodie Up Day is on Tuesday, 29 April.
We’d love your workplace, school, community group, friends and family to champion inclusion with us.
Even though the official Hoodie Up Day is Tuesday, 29 April, every day can be a Hoodie Up Day so you can run an event anytime of the year! All you need to do is:
Schools can lead the way and take part in activities that show students how to be inclusive for Autistic students. Amaze’s School’s Kit has ideas to engage students, colouring sheets that help prompt discussion and guide teachers to open up discussions about the importance of inclusion.
Download the Hoodie Up 2025 School’s Kit
While the official Hoodie Up Day is Tuesday 29 April, organisations can run Hoodie Up events at any time that works for them.
Hoodie Up is a great to complement to your organisation’s existing neuroinclusion and diversity initiatives.
We can help you customise your event to your organisation or provide you with resources to display during your selected function. Contact us on [email protected] for more information.
Some Autistic people may sometimes experience sensory overload by the environment around them. Wearing a hoodie is an easy self-regulation tool to reduce sensory input and support feeling calm.
Pre-order your Hoodie Up merch from our webstore today!
Our Hoodie Up 2025 Communications Kit is here to help you promote your own Hoodie Up event and to show support for neuroinclusion. The kit which has suggested copy and images for use in newsletters, websites and on your social media. Suitable for schools, business and organisations and community members.
Organisations, please note that the resources in this communication kit are to be used for external promotion only. For internal resources and assets, please contact us on [email protected].
Download the communications kit
By donating you are supporting our efforts to develop programs and resources, and deliver support that improves the wellbeing of Autistic people and their families.